This Weekend Was a Great Trade Show for Mom’s to Be

We exhibited our chewable prenatal vitamin this weekend at the Natural Products Expo West  trade show this weekend and it was fantastic.   There were so many different exhibitors that it could literally make your head spin.  Every product in the natural market was on display; with products ranging from organic baby stuffed animals to a really yummy ice cream stuffed rice crispy square.  Okay, I am not sure why rice crispies popped up at a natural food and vitamin show, but boy they were good.  On the mom side, there were a number of exhibitors that were selling chemical-free bottles, baby blankets and onsies made from organic cotton, as well as anything and everything organic and/or vegan…not that I am a vegan, but it is nice to see what is available.  

A tremendous number of people stopped at our Bloom’en Nutrition Chewable Prenatal Vitamin Booth to take a sample of our citrus ginger flavored chews and hear a little bit about our company.  We had some great discussions with potential and were the belle of the ball for many of the expecting mothers as well as those that were still breastfeeding.   

This show was a great learning experience as I have never worked on the retail side.  I learned a great deal about the retail distribution side of this industry, which is how many of the vitamin retailers buy and stock products. 

As I said, it was a great learning experience, but very taxing as well.  I am tired from the show and my feet hurt from standing, but it is now time to press on.  The next step is to follow up with all of my new contacts and get these great tasting chewable prenatal vitamins into a store near you.

Our First Day of Natural Products Expo – Chewable Prenatal Vitamins are On the Map

Today is the opening of the world’s largest natural product, food and vitamin expo “Natural Products Expo West.” In fact, it opens in about an hour. Happily our booth for the Bloom’en Nutrition Chewable Prenatal Vitamins has been built and is ready for the show. It turned out beautifully given the resources that we had available. I have uploaded few pictures of the booth with Michelle and Paul, a couple of our partners on this project. The show starts in an hour so it is literally D day for my company.

Preparing for the show has been a fantastic amount of work. It is incredible how much trade show furniture you can actually get at an Ikea store. In fact, most of our booth, aside from the printed screens can be found in the office and bedroom displays at your local Ikea maze.

As I said, the show opens in an hour, so the next step is to start talking, shaking hands and trying to meet every natural products buyer there is in this industry. Even if they already have a chewable prenatal, I still want to meet them and show them how all natural Bloom’en Nutrition prenatals are better. It is going to be a long weekend, but if things go well this week, Bloom’en may be coming to natural and organic food store near you.

Our schedule this week is that our distribution partners will be working the show today, I will be working the show tomorrow and Sunday. If you happen to be at Expo, please stop by and say hi. I would love to meet you.

-Rebecca

A Big Welcome From Bloom'en Nutrition

Hi!

I wanted to personally welcome you to Bloom’en Nutrition. My name is Rebecca and I’m the founder and mother of Bloom’en Nutrition, not to mention the proud mommy of Ella, my 18 month old daughter whose pregnancy inspired this very company.

We believe Bloom’en has a developed a fresh approach to nutrition by making dietary supplements for women, by women, that are efficious and take into consideration a women’s sensibilities. I’ve worked in the dietary supplement industry for over 10 years but it wasn’t until I was pregnant with Ella that I realized there was a need no one was addressing, the delivery form of prenatal vitamins. When your pregnant you are often queasy, your gag reflex is heightened, your appetite is unpredictable, yet you are expected to swallow pills 10 times the size of an aspirin - YIKES.

I personally experienced this very issue, along with a big dose of guilt. I worked in the dietary supplement industry. I knew how important prenatal vitamins were to the development of my baby yet I couldn’t swallow those huge pills and then, when I did, they’d often make me feel worse or in the case of fish oils (EPA/DHA) I’d burp them up the rest of the day, YUCK! It was a nightmare!!

After lamenting (well, complaining) one too many times, my husband inspired me, ”Rebecca, you have the contacts, the tools and the technology you need to create a product that addresses these issues, quit complaining and make the prenatal vitamin you need. If you need it other women do too!” So, here we are with our first product - Citrus Ginger Bloosoms. This product focuses on those nutrients that are most important while pregnant: Folic Acid, EPA/DHA, Vitamin D3 and Lutein (but you don’t have to be pregnant to enjoy Bloosom’s, hese nutrients are good for all women no matter their life stage). You can learn more about these essential nutrients and Bloossom’s product on our website, www.bloomennutrition.com.

I’ve enjoyed posting my first blog! I’m sure there will be many more to come as I chronicle my experiences with the birth of Bloom’en Nutrition. If you happen to be Natural Products Expo West next week in Anaheim please stop by and visit us at booth 2593. It is our first trade show so we’ve been frantic trying to get everything prepared for what is basically our coming out party. I’ll let you know how it goes.