We exhibited our chewable prenatal vitamin this weekend at the Natural Products Expo West trade show this weekend and it was fantastic. There were so many different exhibitors that it could literally make your head spin. Every product in the natural market was on display; with products ranging from organic baby stuffed animals to a really yummy ice cream stuffed rice crispy square. Okay, I am not sure why rice crispies popped up at a natural food and vitamin show, but boy they were good. On the mom side, there were a number of exhibitors that were selling chemical-free bottles, baby blankets and onsies made from organic cotton, as well as anything and everything organic and/or vegan…not that I am a vegan, but it is nice to see what is available.
A tremendous number of people stopped at our Bloom’en Nutrition Chewable Prenatal Vitamin Booth to take a sample of our citrus ginger flavored chews and hear a little bit about our company. We had some great discussions with potential and were the belle of the ball for many of the expecting mothers as well as those that were still breastfeeding.
This show was a great learning experience as I have never worked on the retail side. I learned a great deal about the retail distribution side of this industry, which is how many of the vitamin retailers buy and stock products.
As I said, it was a great learning experience, but very taxing as well. I am tired from the show and my feet hurt from standing, but it is now time to press on. The next step is to follow up with all of my new contacts and get these great tasting chewable prenatal vitamins into a store near you.
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